Digital Marketing Techniques
Digital Marketing techniques encompass the use of digital channels such as the Internet, cell phone usage, emails, and websites. A strong online presence on various social networking platforms is perhaps the most effective digital marketing technique. Examples of these are actively posting and sharing on its various social networking channels to popularize its brand and using social media influencers to market brands in their own social networking channels. It also refers to using digital channels such as YouTube, Vimeo, Facebook, Twitter, blogs, and more. Other digital marketing techniques include Pay Per Click (PPC) campaigns, content marketing, search engine optimization (SEO), video marketing, video publishing platforms, and RSS feeds to enhance the exposure of a particular brand or product. These platforms enable businesses to advertise to potential customers at a faster rate than traditional media. They also allow businesses to measure the results of their marketing campaigns w...
